Brand Marketing Manager - Mexico and Latin America

About the role

TTI Consumer Power Tools, Inc. (TTI Power Equipment) is hiring a Brand Marketing Manager in its Anderson, South Carolina office. The role leads the division's brand marketing strategy across the Mexico and Latin America markets. The ideal candidate is a strategic thinker, strong communicator and collaborative leader who can drive marketing initiatives across several markets while managing a high-performing team.

Key responsibilities

• Lead the development and execution of integrated brand marketing strategies across Mexico and Latin America, aligned with business objectives, brand priorities and go-to-market initiatives.
• Manage and develop the team that executes brand marketing initiatives, providing leadership, coaching, prioritization and professional development.
• Serve as the primary Brand Marketing representative at Mexico and Latin America leadership meetings, reporting project updates, priorities, performance and strategic recommendations.
• Work with Sales, Channel Marketing, Product Marketing and other cross-functional teams on product launches, seasonal promotions, retail campaigns and strategic initiatives.
• Partner with internal and external agency partners so resources are used effectively and deliverables meet brand standards.
• Guide the team on social media content, creative execution, channel growth and influencer marketing strategy.
• Monitor marketing performance across channels using key business metrics and optimize campaigns.
• Oversee the regional brand marketing budget, including influencer marketing, paid media, agency investment, product sampling and content creation.

Required profile

• Bachelor's degree in Marketing, Communications, Business or a related field.
• Bilingual English and Spanish (written and verbal); Portuguese is a plus.
• 3+ years of experience managing people and leading cross-functional teams preferred.
• Experience managing marketing budgets, agency partnerships and external vendors.

Required skills

• Proficiency with video editing software and experience creating digital content for social media.
• Strong project management, organizational and leadership skills in a fast-paced environment.
• Excellent written, verbal, presentation and interpersonal communication skills.

What we offer

• Tuition assistance.
• 401(k).
• Medical, dental and vision coverage.
• Vacation and holidays.